Hey, I’m a Harvard-trained corporate lawyer turned 7-figure creative entrepreneur, and…
I help you craft bold, authentic messaging so you can sell with confidence & clarity.
Words have power.
The way you talk about your business either attracts your perfect-fit clients or makes them scroll right on by. 🤳
⛔️Here’s the problem: You’re too close to your expertise. Sure, you could write a dissertation on it, but communicating it clearly and concisely feels impossible.
🙋🏻♀️ Which means you need someone brilliant to help you create messaging that:
Is compelling, magnetically specific, and aligned with your brand
Gives your website, social posts, or emails real personality that leaps off the screen
Captures exactly what makes you and your business unique
… all of which makes your ideal client say “YES, this is exactly what I need!”
Want my brain on your business?
Here’s how we can work together
THE MAGNETIC MESSAGING INTENSIVE
A 4-hr deep-dive where we go through my Magnetic Messaging Framework together to uncover:
Your potential clients’ true struggles, desires, and barriers to purchase - so you can talk to them like you’re inside their head (they’ll be like, “How did you KNOW?”)
Your unique value & personal gifts, so you stand out in a sea of melty, vanilla ice cream (eww)
Your bold, clear selling points that grab attention, cut through objections, and get people excited to work with you (which gets YOU excited about marketing!)
Who this is for: Experienced business owners who understand their customers and want to refine existing sales copy or craft irresistible messaging for a new offer. -OR- Seasoned professionals who know their expertise and value, but haven’t learned to talk about themselves as a business… yet.
The Process:
PREP: I provide a thorough questionnaire so I can learn about you, your business, and your clients
MEET: We meet virtually for a 3-hour session where I ask questions that unlock all your brilliant expertise and intuitive knowledge of what you do and who you help. Through careful listening and cooperative brainstorming, we’ll uncover insights that will transform the way you talk to your potential clients.
DELIVER: I provide a brand-voice guideline + comprehensive outline for your website or sales page, including powerful language and examples from our brainstorm, so you can easily write freshly-persuasive copy in your own voice. (If you’d like me to write the actual copy, we can add that to your package.)
REFINE: We have a final 1-hour meeting to refine the copy. You’ll walk away with your website or sales page written (that you’ll use to bring in new clients for years to come), guidance & ideas for months of future content (blog posts, social media, pitches, presentations, sales emails), and incredible clarity and excitement for your path forward.
Investment: $1,800 (if booked by the end of 2024)
60-MIN STRATEGIC CONSULT
Get my brilliant marketing brain on your messaging plan or already-written copy. We’ll start with a thorough questionnaire so you can tell me about your business or provide copy for me to review, so we don’t waste any time on our call. During our session, you’ll get my best ideas and advice (and the gold that comes from brainstorming together!) so you can execute the most effective messaging, content strategy, webinar framework, or other marketing for your business. Recording of the call will be provided.
And, if you decide you’d like to expand into a full Magnetic Messaging Intensive, I’ll apply your consult fee to that investment and we can keep going!
Investment: $300
“Insanely helpful... got a 4.5x ROI less than 24 hours after our call.”
Dianuh Aerin | Watercolor Artist & Course Creator
“As a course creator, I love teaching and connecting with my students. But selling, messaging, and writing awesome copy? Not so much. I found myself writing a fluffy sales page that didn't speak to anyone, but I felt stuck not knowing how NOT to do that!
Enter Shinah. Our session started off with her listening to my goals and asking thoughtful questions. It helped me to verbally process while getting the words I needed out of my head and onto my sales page. She helped me refine the messaging, get really specific on each point and ultimately, speak to my ideal person. Our call was insanely helpful and my sales page has massively improved, thank you Shinah!!”
Really can’t believe I used to wear suits to work… blech!
If you can’t seem to get the words out of your head and onto the page, you’re not alone…
Lucky for you, that comes naturally to me.
Why?
Because I’ve spent over ten years building businesses.
Well, let’s back up.
👩🏻💼 First, I took the straight and narrow corporate path and went to Harvard University, then NYU Law School, and worked at a top corporate law firm in Manhattan and Los Angeles.
👩🏻🎨 Then, I quit and started a creative business. I tried to make a living doing and teaching calligraphy of all things, and you know what?
✒️ In just 5 years, I built my calligraphy education business up to a million dollars in annual sales, at a 60% profit margin. I grew to 80K+ followers on Instagram without any paid advertising. (psst… click here to check out the sales page I wrote that has brought in close to $3 million in revenue over the past 7 years)
👆Messaging that has made me almost $3 million so far…
The key to my success? Understanding my customers. I knew what they really wanted and how to talk to them so they felt seen and excited to purchase.
And I was able to do that because of my unique background. I’ve been writing creatively since I was 5, I have a psychology degree and a life-coaching certification, and I’m now an entrepreneur for life.
😃 This stuff is FUN for me. Writing sales pages, getting into the brains of your audience, understanding YOUR genius… and then putting it all on the page. I love it and I’m good at it and I can’t wait to help you get clarity so you can go out there and sell yourself with confidence!
“Holy sh*t, how did she capture that?” - Gobsmacked Client
Montine Blank | Coach & Art Facilitator
“After getting my Brand Voice Guidelines from Shinah, I just thought: ‘Holy shit, how did she capture that?’ Even after 25 years of running my business, I wasn’t able to see my own magic, let alone put it in a concise way that was clear and highlighted the benefits of working with me.
Shinah made it crystal clear for me how I need to show up so people would respond immediately, without me having to do a lot of A/B testing. Once I had my Guidelines, all the clutter left my mind and I could really understand what I needed to say. She even told me which testimonials were most powerful and where to put them.
I’ve started seven businesses and a non-profit and Shinah really wowed me. She has real business acumen and a gift for true, intuitive understanding.”
Heather Gordon | Executive Coach
“Working with Shinah was a game-changer for my business. I came to her with some rough ideas and she helped me clarify my vision, distill my message, and develop an authentic brand voice that truly resonated with my ideal customers.
The copy she produced was incredible - it immediately gave my website real personality. She crafted compelling, magnetic content that aligned perfectly with my brand.
Shinah's process is very collaborative - she wants to make sure she fully understands you, your business, and your goals every step of the way. I felt she really cared about getting it right and exceeded my expectations across the board.
I can't recommend Shinah highly enough. She's a true professional and a joy to work with.”
Jhiah Chang | Healthcare Architect
“After working with Shinah, I immediately booked a six-figure project in my brand-new business.
I've been a Healthcare Architect for over 15 years, so I thought starting my own consulting business would be easier. I was meeting with dozens of potential clients, but none of them were hiring me, because I didn't know how to talk to them about my value. I kept bringing up my credentials and project experience, but that's not what they needed to hear.
After a session with Shinah, I walked into my next meeting with so much more confidence and told them exactly why they needed to hire me... and they did!
I can't thank Shinah enough for helping me create a successful business. It's been truly life-changing.”